Thirteen tracks (well eleven if you subtract the intermissions) of genuine artistry here.
First of all, “AWARD” sounds more like an autobiography set to heavy (and sometimes trippy) production. Singles like “Permission“, “cold” and “the trip” showcase characteristics about him as an artist that speaks volumes of his transparency. If you liked “Marvins Room“, you will like “why i dont drink“. Think of it as the angry, drunk-rant-about-my-ex anthem. Just minus all the crybaby emotions of the Drake single.
My personal fave? “Break ‘Em Down” for starters. Matt displays a borderline, lyrical cockiness that is needed in this single. The production? Definitely not something you’d hear on mainstream radio – but you should. The “at the top” single isn’t as heavy production wise but provides to be a solid stand out on the project.
See – my frustration with this album is that there are singles here that should be on the radio. Matt McGhee is part-OFWGTKA and part-story teller. His lyrics are raw and honest but not over the top. Feels like he selected the production that fit his personality rather than settle on what was popular sounding. For anyone who is not familiar with Matt McGhee – “AWARD” is an excellent introduction.
Well done, Mr. McGhee.
Were there any singles that stood out to you? How did you feel about this album?
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